Under Settings > Event Homepage there's the option to show a Register Interest form. This allows people to sign up if they’re interested in your event.
You can show this form before you open registration, and you can choose to hide or show it while tickets are on sale.
People who complete this form are added to the Interested People list in Tito, accessible via the sidebar. From here you can export a .csv file that can be imported into the mailing list software of your choice. Or you can target this list using Tito's Messages feature.
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