We strive to create the very best user experience possible for both our customers (event organisers) and their customers (event attendees).
So we’ve designed our checkout flow to be a little different from most traditional event registration platforms. You can read more behind the decision to do this in our blog post from 2014.
Ask for minimal information upfront
It’s always been very important to us that people aren't presented with a panic-inducing form. So we only ever ask for the minimum amount of information required to complete the transaction. If we’re not providing a fast and simple method for a customer to secure a ticket, we’re doing it wrong.
In its very simplest form (excuse the pun), the registration overlay consists of two fields, name and email. Company name can be optionally added by the attendee.
That’s it. That’s all we need for a free ticket:
For paid tickets we obviously need payment details too:
Again, Company name can be optionally added as well as VAT number.
If you’d like additional information to be collected at this stage, we allow a few required fields to be enabled:
- Show/Require company name (as opposed to user selectable)
- Require VAT number
- Require billing address
- Require country
- Show phone number
These settings can all be found in
Payment / register form .
Any information collected at this stage will only be associated with the Order, not the Attendee. The data can be downloaded from
☝️ Pro-tip: You can also add custom questions for the individual attendees to fill in during the assign stage.
What happens next
Once a registration has been made successfully—whether free or paid—a couple of things can happen, depending on the nature of the order.
Single ticket, no questions
If only one ticket has been registered and there are no additional custom questions to answer, we assume that the person who registered and the attendee are one and the same and auto-assign the ticket to them. In this case we also send a single email to the purchaser which includes a link to the online Order view, and their ticket details.
For multi-ticket orders and/or tickets with custom questions
For most orders there will either be multiple tickets being purchased or custom questions being asked.
In this case once the allocation of the ticket has taken place (free tickets secured, or payment taken) an email is immediately dispatched to the person who placed the order. This email includes a link to the order web view where an invoice can be downloaded and tickets can be assigned/reassigned.
The person who placed the order is then shown the ticket allocation screen where the tickets can be assigned and any custom questions are asked.
Ticket can be assigned immediately or “snoozed” if the attendee is not yet known.
Once all the tickets for the order have been assigned or snoozed, a summary is shown along with contact details for the organiser and a link to the receipt.
On assigning a ticket the attendee receives the following email:
If there is one or more required questions to be filled, the attendee is asked to complete the ticket before any details are given:
What to do about unassigned tickets
One of the potential drawbacks of not having people assign their tickets immediately is the dreaded unassigned ticket. However, we do this deliberately to avoid the even worse scenario of purchasers being forced to enter bad data.
Unassigned tickets can be easily identified and managed. You can contact purchasers who have unassigned tickets and ask them to fill the details using our Messages tool:
Compare this with trying to identify someone who added their own details multiple times just to get to the next screen.
You can also clearly see unassigned tickets and who ordered them in the Attendees list:
What are incomplete tickets?
Incomplete tickets are assigned tickets that have required custom questions that are not yet answered.
You can click
Resend email to resend the ticket email asking them to complete the ticket:
Or you can target all incomplete tickets in the Messages tool:
Need help with something specific? Search our FAQs section to find instant answers.
If you can’t see what you need, drop us a line at email@example.com or chat with us in-app and we’ll get back to you as quickly as we can.