We strive to create the very best user experience possible for both our customers (event organisers) and their customers (event attendees).

So we’ve designed our checkout flow to be a little different from most traditional event registration platforms. You can read more behind the decision to do this in our blog post from 2014.

Ask for minimal information upfront

It’s always been very important to us that people aren't presented with a panic-inducing form. So we only ever ask for the minimum amount of information required to complete the transaction. If we’re not providing a fast and simple method for a customer to secure a ticket, we’re doing it wrong.

In its very simplest form (excuse the pun), the registration overlay consists of two fields, name and email. Company name can be optionally added by the attendee.

That’s it. That’s all we need for a free ticket:

A screenshot of the Tito checkout. The only details required are Full name and Email address.

For paid tickets we obviously need payment details too:

A screenshot of the Tito checkout. Full name, email address, and payment details are required.

Again, Company name can be optionally added as well as VAT number.

If you’d like additional information to be collected at this stage, we allow a few required fields to be enabled:

  • Show/Require company name (as opposed to user selectable)
  • Require VAT number
  • Require billing address
  • Require country
  • Show phone number

These settings can all be found in Settings  > Payment / register form .

A screenshot. As well as the details from the last one, Contact number, VAT number, City, State & Country are required.

Any information collected at this stage will only be associated with the Order, not the Attendee. The data can be downloaded from Orders  > Export

☝️ Pro-tip: You can also add custom questions for the individual attendees to fill in during the assign stage.

What happens next

Once a registration has been made successfully—whether free or paid—a couple of things can happen, depending on the nature of the order.

Single ticket, no questions

If only one ticket has been registered and there are no additional custom questions to answer, we assume that the person who registered and the attendee are one and the same and auto-assign the ticket to them. In this case we also send a single email to the purchaser which includes a link to the online Order view, and their ticket details.

A screenshot of a completed order reading
A sample email from Tito outlining the order summary with options to view order and view receipt.

For multi-ticket orders and/or tickets with custom questions

For most orders there will either be multiple tickets being purchased or custom questions being asked.

In this case once the allocation of the ticket has taken place (free tickets secured, or payment taken) an email is immediately dispatched to the person who placed the order. This email includes a link to the order web view where an invoice can be downloaded and tickets can be assigned/reassigned.

A sample email from Tito for 3 free tickets with a blue button to

The person who placed the order is then shown the ticket allocation screen where the tickets can be assigned and any custom questions are asked.

A screenshot of the assigning tickets dialogue from Tito asking if the ticket is for

Ticket can be assigned immediately or “snoozed” if the attendee is not yet known.

Once all the tickets for the order have been assigned or snoozed, a summary is shown along with contact details for the organiser and a link to the receipt.

A screenshot of completed and incomplete tickets for an order with options to complete and assign outstanding tickets.

On assigning a ticket the attendee receives the following email:

A screenshot of a ticket that's been assigned.

If there is one or more required questions to be filled, the attendee is asked to complete the ticket before any details are given:

A screenshot of a sample email from Tito asking the receiver to complete their ticket.

What to do about unassigned tickets

One of the potential drawbacks of not having people assign their tickets immediately is the dreaded unassigned ticket. However, we do this deliberately to avoid the even worse scenario of purchasers being forced to enter bad data.

Unassigned tickets can be easily identified and managed. You can contact purchasers who have unassigned tickets and ask them to fill the details using our Messages tool:

The Edit recipient list dialogue in Tito with the Exclude assigned tickets section highlighted.

Compare this with trying to identify someone who added their own details multiple times just to get to the next screen.

You can also clearly see unassigned tickets and who ordered them in the Attendees list:

A screenshot of three test orders in the Attendees list in Tito.

What are incomplete tickets?

Incomplete tickets are assigned tickets that have required custom questions that are not yet answered.

You can click Resend email  to resend the ticket email asking them to complete the ticket:

A screenshot of the Attendee summary Actions menu in Tito. the Resend Confirmation Email option is highlighted.

Or you can target all incomplete tickets in the Messages tool:

A screenshot of the Edit recipient list section in Tito. The

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Need help with something specific? Search our FAQs section to find instant answers. 

If you can’t see what you need, drop us a line at support@tito.io or chat with us in-app and we’ll get back to you as quickly as we can.

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