One way of distributing a discount is to share the code, which customers can then enter in manually.

An easier way is to send a link to the event homepage with the discount already applied. To do this, first create a discount code and save it. Then click on the Actions ▾ menu and then on Share link .

A modal will pop up and you'll be able to copy and paste a link to share with your customers. When they click on the link, the discount code will have already been applied so they won't need to enter a code.

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